Search Engine Optimization Specialist (SEO)

Rajkot, India

We are looking for an SEO Specialist to join our team. Your primary focus will be developing, customizing, and implementing end-to-end SEO strategies—conducting keyword research, optimizing on-page and technical elements, and integrating best practices across our website, content management system, and analytics platforms.


Role Overview


We’re looking for a skilled and analytical SEO Analyst with 2–3 years of hands-on experience to help scale our organic growth across global markets. You’ll be responsible for driving technical and content SEO improvements, analyzing performance data, tracking keyword/rank movements, and staying ahead of evolving trends such as Google’s Generative Search (SGE/GEO) and Answer Engine Optimization (AEO).



Key Responsibilities


  • Auditing existing websites
  • Conduct detailed keyword research, URL mapping, and content gap analysis for service, city, and blog pages.
  • Monitor and report rank tracking across high-priority keywords
  • Content writing and optimization
  • On-page/Off-page optimization
  • Link building outreach
  • Stay updated on the latest Google algorithm updates, SGE/AEO developments, and zero-click SERP trends.
  • Support link-building and content strategy teams by surfacing high-opportunity pages and keywords.



Required Skills & Experience


  • 2–3 years of experience in SEO, ideally with marketplaces or global B2C platforms.
  • Proficient in Screaming Frog, SEMrush, Ahrefs, Google Search Console, and GA4.
  • Strong analytical skills with fluency in Google Sheets (including advanced formulas and visual reporting).
  • Experience in rank tracking, SERP feature targeting, and competitor benchmarking.
  • Knowledge of emerging SEO trends like GEO/SGE, AEO, and entity-based search.
  • Ability to work collaboratively with product, content, and developer teams.